Capstone

CST (Circle, Square, Triangle) is a conceptual branding project that explores the aesthetics, language, and performative seriousness of design culture. Framed as a fictional design firm, CST presents itself with total conviction—delivering logo variations, color studies, typographic systems, and infographics that are visually compelling but ultimately devoid of practical purpose.

The project functions as both a parody and homage, using the tools of corporate identity and visual communication to create a world where design is treated not as a service, but as a belief system. Through a carefully curated visual language and tone, CST invites viewers to question the authority, meaning, and mystique of modern branding.

By stripping away function and leaning fully into form, CST examines how design can be used to create narrative, shape perception, and build trust—even when there’s nothing behind the curtain.